The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

3580 DA

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Paperback, 336 pages
Published 06 October, 2011 by Penguin Books Ltd

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that’s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it’s too late.

3580 DA

Description

THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. Now is the time to think Lean. The Lean Startup changes everything – Harvard Business Review

Specification

Additional information

Weight 437 g
Format

Paperback

Page count

336

Publication Date

06 October, 2011

Publisher

Penguin Books Ltd

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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

3580 DA